Strand Road, Bray
Co. Wicklow: the land, its zoning and planning, and every recorded sale since 2010
- Land parcels
- 34
- median 132.5 m²
- Median price
- €451,542
- 18 market sales since 2021
- Zoning
- M1
- Seafront, 28 of 34 parcels
- Planning
- 63
- applications within 15 m of the street since 2010
Estimate About €523,000 for a second-hand apartment here at 2026 prices; one sale in two between €463,000 and €598,000. Refine the estimate
Land parcels
Registered freehold land, within 15 m of the street
34 parcels, from 11 m² to 3,038 m² (0.3 ha, 0.75 acres), median 132.5 m².
Line of the street: © OpenStreetMap contributors, ODbL.
Zoning
Development plan, within 15 m of the street
- M1Seafront (Mixed Use, general development, opportunity/proposal site)
Bray Municipal District Local Area Plan 2018, Wicklow The zoning objective in the plan
28 parcels of this street - G1Open Space (Open space, park)
Bray Municipal District Local Area Plan 2018, Wicklow The zoning objective in the plan
1 parcel of this street - R2Existing Residential (Existing residential)
Bray Municipal District Local Area Plan 2018, Wicklow The zoning objective in the plan
No parcel of this street has its centre in it
Source: Tailte Éireann and the Department of Housing (MyPlan), national zoning, CC BY 4.0. A parcel counts in the zone its centre falls in.
Planning applications
Sites within 15 m of the street, newest first
15 Oct 2025N/a
1. removal of non-original front porch, and the provision of two new bay windows to the front elevation, 2. removal of non-original rear conservatory, and the provision of a single storey rear sun room extension, 3. the provision of a single storey side extension, 4. the provision of a single storey rear side extension, 5. the reopening of a former window in an existing window aperture to side elevation, 6. alterations to fenestration to rear elevations at ground floor level, 7. removal of existing rear garden room, 8. and the provision of a commemorative plaque to the front boundary wall
Permission · Wicklow County Council, 2560826
15 Oct 2025Conditional
1. removal of non-original front porch, and the provision of two new bay windows to the front elevation, 2. removal of non-original rear conservatory, and the provision of a single storey rear sun room extension, 3. the provision of a single storey side extension, 4. the provision of a single storey rear side extension, 5. the reopening of a former window in an existing window aperture to side elevation, 6. alterations to fenestration to rear elevations at ground floor level, 7. removal of existing rear garden room, 8. and the provision of a commemorative plaque to the front boundary wall
Permission · Wicklow County Council, 2560828
18 Aug 2025N/a
temporary retention permission is sought with a duration of five years. The development consists of the retention of a sauna and wellness facility, including a single wood fire sauna, 3 no. cold plunge pools, an entrance / administration kiosk, and outdoor showers. The gross floor area (GFA) of structures to be retained is c. 12 sq.m. The development to be retained also includes the change of use of an existing (formerly vacant) cottage to a changing room (with a GFA c. 29.35 sq.m) associated with the sauna and wellness facility, along with signage and all associated and ancillary works
Retention · Wicklow County Council, 2560637
19 Jul 2025Refused
change of use of existing 1st floor nightclub area to hotel accommodation, modest side extension at 1st floor for office space and an additional two storey extension above existing nightclub with bedroom and ancillary accommodation. (35 no. ensuite bedrooms) and all associated siteworks. This is a protected structure Ref: B88
Permission · Wicklow County Council, 2560550
16 Jul 2025N/a
Change of use of existing 1st floor nightclub area to hotel accommodation, modest side extension at 1st floor for office space and an additional two storey extension above existing nightclub with bedroom and ancillary accommodation. (35 no. ensuite bedrooms) and all associated siteworks. This is a protected structure Ref: B88
Permission · Wicklow County Council, 2560541
8 Jul 2025Conditional
(i) demolition of the existing 3 no. dwellings at Coastguard Terrace and all associated structures including a cabin and shed; (ii) removal of hardstanding to the existing car park and part of the existing retaining wall to the rear of dwellings to be demolished at Coastguard Terrace; (iii) construction of a 99 no. unit residential development, comprising 34 no. one-bedroom apartments, 50 no. two-bedroom apartments and 15 no. three-bedroom apartments, contained within 2 no. Blocks (Blocks A and B). Block A ranges in height from 5-6 storeys and includes a total of 71 no. apartments (23 no. one-bedroom apartments, 37 no. two-bedroom apartments and 11 no. three-bedroom apartments), and 3 no. Commercial units (482.4sq.m) and a 2 storey Creche unit (242.7sq.m) accessed from Strand Road and Coastguard Terrace. Block B ranges in height from 4-6 storeys (5 storeys from ground floor level on Coastguard Terrace) and includes a total of 28 no. apartments (11 no. one-bedroom apartments, 13 no. two-bedroom apartments and 4 no. three-bedroom apartments). All apartment units proposed have access to private amenity space in the form of a balcony/terrace. The proposed development also includes: (iv) provision of bin stores, plant rooms, and bicycle stores and an undercroft car park area, accessible off Strand Road, (v) 82 no. car parking spaces will be provided to serve the development (including 5 no. accessible parking spaces, 16 no. EV car charging spaces) and 8 no. motorcycle spaces, (vi) 259 no. bicycle parking spaces will be provided to serve the development (including 172 no. standard spaces, 9 no. cargo and 78 no. visitor spaces (vii) provision of 2 no. pedestrian access points off Coastguard Terrace via a podium and further pedestrian access points along Strand Road; (viii) provision of an external play area to serve the creche unit (69 sq.m), landscaped communal open space (750sq.m), landscaped public open space (1100sq.m), public realm improvements to the sites Strand Road frontage including external seating areas and bicycle parking (719 sq.m); and (vix) all ancillary site and infrastructural works as necessary to facilitate the proposed development, including, works to retaining wall, foul/surface water drainage and attenuation areas, rain garden, water feature, sprinkler tank, ESB substation, upgrade to existing junction along Strand Road, general landscaping, boundary treatments, and public lighting
Permission · Wicklow County Council, 2560512
30 Jun 2025Conditional
change of use from office to single unit residential use, new window to the south elevation at second floor level and associated internal alterations and refurbishments
Permission · Wicklow County Council, 2560477
27 Jun 2025Refused
2 no wooden and glazed pergolas to the front of The Palm, Strand Road, Bray, Co. Wicklow. This is a protected structure RPS ref: B88
Retention · Wicklow County Council, 2560473
30 Apr 2025Conditional
1. Internal alterations to provide 6 additional bedrooms at first floor level. 2. Minor alterations to front and side elevations
Permission · Wicklow County Council, 2560323
25 Mar 2025Conditional
Section 254 Licence - Scaffolding and Hoarding
16 Oct 2024Refused
(1) Covered ground floor conservatory extension containing an ancillary hot food sales area to the west side of the existing building; (2) Covered, raised, ground floor conservatory extension to the east & south sides of the building; (3) Signage to the new west side extension; & (4) All associated works. The development pertains to a protected structure (RPS ref. B86 for Nos.1-5 Royal Marine Terrace)
Retention · Wicklow County Council, 2460636
9 Oct 2024N/a
(1) Covered ground floor conservatory extension containing an ancillary hot food sales area to the west side of the existing building; (2) Covered, raised, ground floor conservatory extension to the east & south sides of the building; (3) Signage to the new west side extension; & (4) All associated works. The development pertains to a protected structure (RPS ref. B86 for Nos.1-5 Royal Marine Terrace) at The Hibernia Inn, No. 1 Royal Marine Terrace, Bray, Co. Wicklow, A98K3E8
Retention · Wicklow County Council, 2460619
3 Jul 2024Conditional
the change of use from office to residential use, new window to the south elevation at Second Floor Level and associated internal alterations and refurbishments
Permission · Wicklow County Council, 2460392
6 May 2024Refused
for temporary period of 2 years for the existing structure as constructed, located to the front of the existing building. Permission for the permanent construction of a single-storey contemporary style structure as an extension to the existing original structure to replace the existing structure for use as a coffee shop sit-down area and all associated site works
Retention · Wicklow County Council, 2460254
19 Oct 2023Conditional
a surface carpark as constructed, under Planning Reg. Ref. 12630002, accommodating a total of 136no. carparking spaces of which 6no. are accessible spaces; 19no. bicycle stands to accommodate 38 bicycles; use as a venue for occasional outdoor amusement, carnival and festival space on a hard landscaped surface; portable cabin for storage and night time security; together with associated siteworks for a temporary period of 5 years
Retention · Wicklow County Council, 23786
28 Sept 2023Conditional
replace existing condemned structure with new 2-storey building with larger ground floor extended to east to align with adjoining public toilet block for the storage of boats and with first floor for members fitness and gym area and with associated external signage together with connection to all services and associated works
Permission · Wicklow County Council, 23739
23 Dec 2022Conditional
amendments to previously approved Planning Ref. 18/936 & 22/475 at this site known as the former Bray Head Hotel (a Protected Structure RPS Ref. B99) comprising of the following: a) The revised design of front boundary wall profile with removal of pedestrian entrance setback and all with associated piers and capping. b) Amendments to the front façade existing balcony design, to reinstate the original lean-to roofwith powder coated metal roofing to selected profile and the addition of a frameless glass balustrading at first floor balconies, mounted behind the existing ornate handrailing and balustrading. c) The revision of the approved mansard roof, to South elevation, by incorporating a raised parapet and parapet gutter. d) Minor elevational changes to external wall finishes, fenestration, and localized balcony changes to western façade. e) The reconfiguration of apartments A014, A029, A034, A046, layout in rear block with the addition of a bay window to Northern façade. f) The addition of a wrap around metal clad canopy to North & East elevations at first floor level. g) Revised flat roof design to remove previously approved green roofs to standard flat roof membrane finish with associated drainage and SUDS amendments. h) The addition of smoke vent risers with associated AOV's and all associated ancillary site works. I) Externally located ESB sub station and associated site works
Permission · Wicklow County Council, 221410
21 Dec 2022Conditional
change of use from a language school at first and second floor, and three bed apartment at ground to a single dwelling together with internal modifications to semi-detached three storey building
Permission · Wicklow County Council, 221377
19 Dec 2022Refused
existing lift facility and relocated windows located to the rear, on the North (side) elevation of the existing building
Retention, 1 home · Wicklow County Council, 221365
15 Dec 2022N/a
amendments to previously approved (Planning Ref 18/936 & 22/475) comprising of the following: a) The revised design of front boundary wall profile with removal of pedestrian entrance setback and all with associated piers and capping. b) Amendments to the front façade existing balcony design to re-instate the original lean-to roof with powder coated metal roofing to selected profile and the addition of a frameless glass balustrading at first floor balconies, mounted behind the existing ornate handrailing and balustrading. c) The revision of the approved mansard roof, to South elevation, by incorporating a raised parapet and parapet gutter. d) Minor elevational changes to external wall finishes, fenestration, and localized balcony changes to western façade. e) The reconfiguration of apartments A014, A029, A034, A046 layout in rear block with the addition of a bay window to Northern façade. f) The addition of a wrap around metal clad canopy to North & East elevations at first floor level. g) Revised flat roof design to remove previously approved green roofs to standard flat roof membrane finish with associated drainage and SUDS amendments. h) The addition of smoke vent risers with associated AOV's and all associated ancillary site works. I) Externally located ESB sub station and associated site works
Permission · Wicklow County Council, 221340
9 Jun 2022Conditional
material change of use of existing retail unit to restaurant, together with associated signage, mechanical ventilation and associated site works
Permission · Wicklow County Council, 22641
20 May 2022Refused
the change of use of existing 2 storey semi detached dwelling house to 5 no. apartments. The development will include: Demolition of: 2 sheds, one of 4m2 and another of 23m2m a 21m2 log cabin, a 108m2 rear two storey element and a 7m2 front conservatory/porch. The relocation and widening of existing vehicular entrance. Three storey extension to the rear of existing building, with balconies to the rear/west elevation, including the removal of part of the existing dwelling roof and the provision of a section of the proposed third floor level in its place, set back from the front elevation, with balconies to the front/east, all totalling 556m2. Renovation of the existing property to include elevational changes to the east, west and north elevations. Changes to include additional windows to north, the widening of existing openings to provide doors to front/east, the provision of 2 no. terraces at ground floor and provision of 2 no. balconies at first floor to the front/east elevation. The removal of quoins and chimneys breasts. All works including ancillary site works
Permission, 1 home · Wicklow County Council, 22543
3 May 2022Conditional
amendments to previously approved (Planning Ref 18/936) at this site known as the former Bray Head Hotel (a protected structure Rps Ref 899) comprising of the following: a) the removal of 4th Floor penthouse above existing protected structure, b) the re-configuration (within granted building footprint/same floor area) of the granted 44 no. apartments to increase unit numbers to 49 no. apartments consisting of 1 no. studio, 19 no. one beds, 20 no. two beds and 9 no. three bed apartments, c) the removal of the granted penthouse stairwell serving the upper floors, and the incorporation of resulting floor area into the Ground Floor commercial unit. d) Elevational changes to reflect reconfiguration apartment layouts with amended fenestration. e) the addition of 6 no parking spaces to the granted 46 spaces, a proposal of 52 spaces in the revised parking layout, including 5 EV charging stations. f) reconfiguration of the hard and soft landscaping, bicycle parking and all associated site works
Permission · Wicklow County Council, 22475
14 Mar 2022Conditional
change of use from dwelling to café with takeaway. Works will include the demolition of the existing single story cottage (29.35sqm) and the construction of a two storey building. Ground Floor (63sqm) accommodation includes a servery and seating area, a toilet and a kitchen. First floor (63sqm) accommodation includes a kitchen , storage and staff facilities with associated plant at roof level. Works to the front area include a new shopfront with bi-fold doors and a retractable canopy, paving, outdoor seating area and a discrete area to accommodate bins.
Permission · Wicklow County Council, 22236
11 Mar 2022Conditional
demolition of the existing building on site and the construction of a new two-storey children's amusement arcade with a gross floor area of c. 734 square metres on a site of c. 0.04 ha. The proposed development will include a change of use from existing ground floor restaurant and upper floor residential to proposed children's amusement arcade and will include ancillary works including building signage, site excavation and development works above and below ground
Permission, 1 home · Wicklow County Council, 22232
The 25 most recent of 63 applications.
Source: National Planning Applications, Department of Housing, Local Government and Heritage, CC BY 4.0. Applicants are not shown.
Median price by year
Years with three market sales or more
| Year | Median price | Sales |
|---|---|---|
| 2025 | €396,485 | 3 |
| 2023 | €449,339 | 3 |
| 2022 | €471,365 | 3 |
| 2021 | €453,744 | 7 |
Every recorded sale
19 sales, newest first
| Date | Address, as recorded | Price |
|---|---|---|
| 20 Feb 2026 | APARTMENT 4 ULYSSES, STRAND ROAD, BRAY A98H1F2 | €567,500 |
| 1 Sept 2025 | APT 26 STRAND VIEW, STRAND ROAD, BRAY A98W6P0 | €525,000 |
| 2 May 2025 | Apt. 6 Fontenoy Place, Strand Road, Bray (new, excl. VAT) | €396,485 |
| 7 Feb 2025 | APT 1 - MARTELLO MANOR, STRAND ROAD, BRAY A98TC65 | €342,000 |
| 26 Sept 2024 | APT 5 AUBURN HOUSE, 71 STRAND ROAD, BRAY A98D564 | €428,000 |
| 11 Oct 2023 | APT 28 STRAND VIEW, STRAND ROAD, BRAY A98Y0E3 | €471,000 |
| 25 May 2023 | Apartment 3 Ulysses, Strand Road, Bray (new, excl. VAT) | €449,339 |
| 23 May 2023 | Apartment 4 Ulysses, Strand Road, Bray (new, excl. VAT) | €449,339 |
| 20 Jul 2022 | 1 STRAND RD, BRAY, WICKLOW A98WE03 | €600,000 |
| 5 May 2022 | APT 4 AUBURN HOUSE, 71 STRAND ROAD, BRAY A98AD68 | €320,000 |
| 29 Apr 2022 | Apt 22 strand view, strand rd, bray (new, excl. VAT) | €471,365 |
| 26 Nov 2021 | Apartment 23 Strandview, Strand Road, Bray (new, excl. VAT) | €387,665 |
| 19 Nov 2021 | Apt. 9 Strand View, Strand Road, Bray (new, excl. VAT) | €515,419 |
| 26 Oct 2021 | Apartment 34 Strand View, Strand Road, Bray (new, excl. VAT) | €528,634 |
| 20 Oct 2021 | Apartment 32 Strand View, Strand Road, Bray (new, excl. VAT) | €436,123 |
| 20 Oct 2021 | Apartment 31 Strand View, Strand Road, Bray (new, excl. VAT) | €440,529 |
| 20 Oct 2021 | Apartment 30 Strand View, Strand Road, Bray (new, excl. VAT) | €453,744 |
| 20 Oct 2021 | Apartment 29 Strand View, Strand Road, Bray (new, excl. VAT) | €506,608 |
| 7 Jul 2017 | APT 5 AUBURN HOUSE, 71 STRAND RD, BRAY | €295,000 |
Source: Residential Property Price Register, Property Services Regulatory Authority. Sales marked “not full market price” are left out of every median.